Search Engine Optimization (SEO)

With over 50% of traffic to websites originating from search engines such as Google, it is important that your company is listed as one of the top results when someone searches for your product or service.  Not only does it help people find your site, it establishes your credibility as a website.  Consumers often associate top Google (and Yahoo and Bing) ranking with the “authoritative” description.

Search Engines use a variety of factors to determine which sites get listed on the first page of results.  These include the quality of the content, site structure and quantity and quality of inbound links.  Our proven search engine optimization services include a variety of techniques to capitalize on these items.

Realizing that it is sometimes difficult to judge the effectiveness of SEO efforts because there is no tangible, readily-available byproduct, WRIS emphasizes reporting and communication.  This allows the client to understand which strategies we are using on their behalf and why.  SEO clients receive comprehensive monthly reporting involving detailed metrics and an itemized record of all SEO activities performed over the month.

While most web firms require a year-long (or longer!) contract for services such as SEO, all our web marketing contracts are month-to-month.  While we hope that you will stay with us long term, we understand that business needs evolve and thus our month-to-month contracts give you the flexibility to scale up or down. 

The web, and search engines in particular, is constantly evolving.  We make every attempt to stay current with SEO, online marketing and Social Media best practices to ensure that our clients receive innovative and sound advice and services regularly.  We feel our contract terms demonstrate our commitment to delivering results on a monthly basis.

Resources:

• Search Engine Optimization Articles
• Search Engine Optimization Case Studies