Pay Per Click Marketing

Online ads, whether they are done through Google AdWords™ advertising service, Facebook, LinkedIn or partner sites, have a huge advantage over traditional print media in that they better target your audience, while providing many more impressions for a fraction of the cost.

For instance, you can target people searching for a certain phrase for as little as $0.50 per click on Google AdWords.  On Facebook, you can target the demographic people 24-44 who live in Cleveland.  On both advertising channels, you can set a daily budget to ensure your costs stay in line with your marketing budget.

The important considerations when doing pay-per-click marketing include effective ad copy, compelling imagery (where appropriate), compelling landing pages and comprehensive keyword selection.

However, the most important consideration concerning online advertising is ensuring that your budget is being spent effectively.  The cornerstones of our internet marketing management services are constant supervision, detailed analysis and ongoing improvements.

 For us it’s not enough to just set up some ads and let them run.  We review the data monthly to identify what’s working and what’s not and make necessary adjustments on an ongoing basis.

Our online advertising team is led by a Certified Google AdWords Qualified Professional who also has an extensive business and consulting background.  Her qualifications along with her technical and business background position her to be able to effectively identify and negotiate advertising contracts.

While most web firms require a year-long (or longer!) contract for services such as internet marketing and Social Media, all our web marketing contracts are month-to-month.  While we hope that you will stay with us long term, we understand that business needs evolve and thus our month-to-month contracts give you the flexibility to scale up or down. 

The web, and search engines in particular, is constantly evolving.  We make every attempt to stay current with SEO, online marketing and Social Media best practices to ensure that our clients receive innovative and sound advice and services regularly.  We feel our contract terms demonstrate our commitment to delivering results on a monthly basis.

Packages begin at $250/month.

Resources:

• Pay Per Click Marketing Articles
• Pay Per Click Marketing Case Studies