Web Design, Usability and Responsive Design
Have you ever visited a website for the first time, but thought it looked familiar? It wasn't your imagination, the use of templates is common when it comes to web design. And there is a time and a place for the use of graphic templates. But we believe all sites should be unique, and it doesn't take much to design a visually attractive site that doesn't blend in with the others.
Our designers work with you to create a site that reflects your organization, and that usually requires more than just a logo in the corner. We find out what your site needs to do, what it should convey, how you want it to work for you. Sometimes, we use existing collateral to inspire the web design. Other times, our web design ends up inspiring the collateral. (What a compliment!)
But there truly is more to web design than just the look-and-feel. Usability is just as, or sometimes more, important. Effective usability (or user-friendliness) means your website is intuitive. It allows visitors to easily navigate through your site, finding what they need, and never becoming frustrated. Every site we design goes through a usability analysis to eliminate potential frustrations.
Because of the recent increase and popularity of smart phones and tablets the demand for optimized website designs for these platforms has become essential. If avoidable there is no reason to have 3 separately designed versions of your website. This is where responsive design comes into play. Responsive websites respond to their environment so that the same website will look good and is usable on a computer, tablet or phone. Contact us to see examples and learn more.