Digital Marketing
Search Engine Optimization, Pay Per Click Marketing and Social Media Consulting
Search Engine Optimization
The web is constantly evolving, and so by default, so are search engines. Search engines use a variety of factors to determine which sites get listed on the first page of results. These include the quality of the content, site structure and quantity and quality of inbound links. WRIS closely follows the trends in web marketing and continually adapts our methodology to match the latest developments. Our proven search engine optimization services include a variety of techniques to capitalize on these items. 
Realizing that it is sometimes difficult to judge the effectiveness of SEO efforts because there is no tangible, readily-available byproduct, WRIS emphasizes reporting and communication. This allows you to understand which strategies we are using on your behalf and why. SEO clients receive comprehensive monthly reporting involving detailed metrics and an itemized record of all SEO activities performed over the month.
When we develop a new website, we make SEO best practices a driving force behind the design and development. For instance, our designs limit the use of Flash and we choose text based navigation over other methods due to their SEO implications. On the development side, we favor things like clean URLs and the use of H1 headers. Even our content manager was designed with SEO in mind. You can change the title tag easily, giving you complete control over this important optimization element.
We also offer monthly SEO services for organizations who wish to enhance their search visibility. WRIS concentrates its monthly service efforts on tactics such as editing content, developing metatags, creating and placing sitemaps, creating inbound/outbound links, and optimizing HTML.
Pay Per Click Marketing
If you’ve ever done an online search and been served “sponsored results” or seen the words “Why these ads?” you’ve participated in pay-per-click marketing (PPC). PPC can be a quick way to get your site at the top of the results page, but even the biggest budget can’t guarantee your rank.
The important considerations when doing pay-per-click marketing include effective ad copy, compelling imagery (where appropriate), compelling landing pages and comprehensive keyword selection.
However, the most important consideration concerning online advertising is ensuring that your budget is being spent effectively. The cornerstones of our Internet marketing management services are constant supervision, detailed analysis and ongoing improvements.
For us it’s not enough to just set up some ads, let them run, and see what happens. We review the data monthly to identify what’s working and what’s not and make necessary adjustments on an ongoing basis.
Social Media
Whether you are looking to completely outsource your Social Media Marketing campaign or just need some assistance getting started, we can provide the necessary road map and tools to help you leverage your brand online.
There are many different avenues in the Social Media space - Facebook, Twitter, LinkedIn, blogging and YouTube, among others - and it can be overwhelming deciding where to spend your time and resources.
We do a comprehensive analysis of your current positioning, your competitor's and your market space, and make recommendations. A school district might not benefit from a LinkedIn campaign, but a manufacturer might want to use it exclusively. No two organizations are the same, and no two social media strategies are the same, either.
From there, we give you a tangible action plan. Week one, do this. Week two, do that. We keep it easy and manageable so that even those with limited social media experience can be successful. Of course, if you need further assistance we're always there to help, too.
Finally, we help you identify and leverage tools to make the whole process easier. Whether it's using a shelf product to schedule and respond to Tweets, or building a custom utility that integrates all your social media accounts with your website content manager, we will implement the tool that best meets your needs and budgets.
