Leading Online Searchers to Your Business
When people search for products and services online, Google and other search engines take into account where those people are when deciding what to show them. Someone who’s making dinner plans in Cleveland has no use for links to restaurants in other cities, no matter how amazing their web sites might be.
Location is an even stronger factor when the search originates from a mobile device. As smart phones replace the yellow pages, optimizing for local search is becoming vital for all businesses — B2C and B2B — and for non-profits too.
Local SEO management involves all the usual coding, tagging and site-architecture minutiae of dealing with search engines, as well as ensuring accuracy of information about your business across the web (even on sites you don’t control), and ongoing monitoring of customer feedback and comments. If all that sounds like more than you have time for, we’re here to help.