We get a lot of questions about Facebook. Almost everyone uses it, but many small to mid-sized companies seem unsure of how to take advantage of its extraordinary reach. We hope this helps.
Should we be on Facebook? (Variation: Should we be doing more on Facebook?)
The simple answer to both is, Probably, yeah. There is simply no arguing with the numbers. Social media platforms are now the biggest drivers of web traffic, and Facebook is the Godzilla of social media. Here are some highlights from a Shareaholic report: