Being Secure

You've probably heard of SSL. It stands for "Secure Sockets Layer." By definition, SSL is "a secure protocol developed for sending information securely over the Internet." Think of it this way...without SSL in place on a website, it's like having a private conversation with someone in the middle of Progressive Field. During an Indians game. Meaning anyone could hear it. But with SSL, that conversation takes place in a locked room with just you and the person you are talking to...much more private.

In the past, SSL was mainly used for websites with ecommerce functionality. Customers aren't going to provide credit card and payment information online without the assurance that their...

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A New Year ReSEOlution

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2018 is upon us. Hopefully, this past year was good to you and your organization, thanks in part to your website. If not, now’s the time to figure out what to do moving forward.

What is your approach to Search Engine Optimization? Do you have an official strategy in place? Or are you just taking it day by day? Even if you don’t have a “formal” Search Engine Optimization plan, there are absolutely things you can do to ensure you are giving your website the best shot at the best rankings and providing your customers with a user-friendly site. Here are some of the most basic things you can...

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Lazy, Hazy, Crazy Days

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If you’re in the sunblock or pool float industry, you are probably not currently experiencing lazy, hazy, crazy days of summer. Okay, well maybe crazy. But for many of us, the middle of summer means customers are taking vacations, putting their feet up, and generally just chilling out. Which can mean they are NOT going online and visiting your website.

Making it the perfect time for you to update it! You know, give it a new look, add some much-needed functionality, heck, maybe even overhaul it completely. Anything that you wouldn’t want to do during a time when changes could disrupt the customer experience.

If you haven’t done them yet, here are some...

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