Blogger's Block

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It’s that time again. Time for your next blog entry to go live. Problem is, it hasn’t been written yet. What should you do when you need to produce an informative, relevant piece of work but for the life of you, you can’t pick a topic?

Maybe it’s because you’ve already covered many of your best topics within the past few months. You don’t want to look like you are on repeat, so you wrack your brain for something new and fresh.

Current events? Hmm. There are plenty of those to go around, especially right now, when election year activities are at a fever pitch. But, um, no thank you, as the last thing you want to do is alienate any of your...

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Out With the Old, In With the New

When is the last time you changed the look of your website? Or made some serious content updates? If you can’t remember, it’s been too long.

You’ve likely heard ad nauseum how Google looks favorably upon consistent, legitimate updates to your website resulting in improved ranking. That’s still true. But what about how it affects your customers?

Your organization’s logo and branding may change, which would make it a good time to update your site. But what if your company’s look hasn’t changed? Should your site also retain the same look and feel? Maybe. But just like brick and mortar signage wears out and needs refreshing, so does...

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To Blog or Not To Blog

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Blogs have been around for over 20 years, and if anything they’ve become more popular. There are personal blogs, small-business blogs, big-business blogs, video blogs (vlogs), educational blogs...the list goes on and on. But one thing is for sure...if you have the means to maintain a blog, it can’t hurt.

So what can a blog do for you?

Credibility

When we’re talking about a blog on a company’s website, the content usually revolves around industry news or products or services being offered. This is a great way to highlight your company as...

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