Blog

Jan
08

A comprehensive plan for a strong web presence, part 2 - Best Practices: Email Marketing

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BEST PRACTICES: EMAIL MARKETING

This is one in a series of posts on best practices in all aspects of building and maintaining a strong online presence. See also: Content Marketing; (Coming Soon.... Web Design; SEO; Social Media Marketing.)

Email marketing waned in popularity as social media use grew, but email has some distinct advantages: more people use it; an email is far more likely to be seen than a social media post; and there’s a higher tolerance among email users for...

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Dec
19

A comprehensive plan for a strong web presence, part 1 - Best Practices: Content Marketing

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BEST PRACTICES: CONTENT MARKETING

 

This is one in a series of posts on best practices in all aspects of building and maintaining a strong online presence. See also: Email Marketing; (Coming soon.... Web Design; SEO; Social Media Marketing.)

 

The phrase “content is king” has been used and abused so much since Bill Gates wrote it back in 1996 that you might think it’s just an outdated...

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Nov
14

5 online marketing statistics that B-to-B manufacturers should know

Tags: WRIS SEO
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JIT Containers, experienced through-the-roof success after we redesigned and optimized their website:-traffic more than tripled, and sales rose 40%. (See Case Study)  It's mind-boggling to me when I still hear business managers downplay the significance of their websites in their sales and marketing strategies.

Consider these facts about B-to-B sales:

78% of buyers start their research with online search. 90% of business buyers say that when they're ready to buy, they'll find you. 57% of business marketers say SEO has had the biggest impact on their lead-generation goals. 65% of B-to-B...
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