We get a lot of questions about Facebook. Almost everyone uses it, but many small to mid-sized companies seem unsure of how to take advantage of its extraordinary reach. We hope this helps.
Should we be on Facebook? (Variation: Should we be doing more on Facebook?)
The simple answer to both is, Probably, yeah. There is simply no arguing with the numbers. Social media platforms are now the biggest drivers of web traffic, and Facebook is the Godzilla of social media. Here are some highlights from a Shareaholic report:
We’ve been preaching the gospel of mobile design for a long time. Even before early 2014, when web traffic from smart phones and tablets surpassed traffic from desktop computers for the first time, the trend was clear. Today, it’s more important than ever. Google, the most used search engine in the world, really wants you to accommodate those viewing your site on small screens, and they’ve set a deadline for...