The Olympics of Redesign

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Up until 1992, the world had to wait 4 years to experience the Olympics. Both the Summer and Winter Games were held in the same calendar year. Then the decision was made to begin alternating the games so that we only had to wait 2 years between games. So in 1992, both games were held, then in ‘94 just the Winter, ‘96 just the Summer, ‘98 the Winter, ‘00 the Summer, and etc.

Seems like a good decision. After all, who wants to wait 4 whole years in between something as exciting as the Olympics? Who wants to wait 4 years between anything, really?

That holds true for a website redesign as well. It is not uncommon for companies to maintain the same...

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Blogger's Block

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It’s that time again. Time for your next blog entry to go live. Problem is, it hasn’t been written yet. What should you do when you need to produce an informative, relevant piece of work but for the life of you, you can’t pick a topic?

Maybe it’s because you’ve already covered many of your best topics within the past few months. You don’t want to look like you are on repeat, so you wrack your brain for something new and fresh.

Current events? Hmm. There are plenty of those to go around, especially right now, when election year activities are at a fever pitch. But, um, no thank you, as the last thing you want to do is alienate any of your...

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Out With the Old, In With the New

When is the last time you changed the look of your website? Or made some serious content updates? If you can’t remember, it’s been too long.

You’ve likely heard ad nauseum how Google looks favorably upon consistent, legitimate updates to your website resulting in improved ranking. That’s still true. But what about how it affects your customers?

Your organization’s logo and branding may change, which would make it a good time to update your site. But what if your company’s look hasn’t changed? Should your site also retain the same look and feel? Maybe. But just like brick and mortar signage wears out and needs refreshing, so does...

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