The Bare Necessities

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Whether you’ve had your website for decades or you are starting from scratch, there are a few elements or features that every website really needs to have.

Be Responsive -- At first, any online presence was enough to give you the confidence that customers would be able to find you. Soon, it was recommended that you also have a mobile-friendly version of your website, so that users looking for you on their smartphone would also be presented with a website that could be navigated easily from the smaller screen. Having more than one version of your website, though, means the added task of making sure both stay in sync. Enter

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3-2-1...Launch! Now What?

You just launched a nice, shiny, new website. The process of getting there was undoubtedly a fair amount of work and now you can’t wait to reap the benefits of your fresh online presence.

Should you stop there? Is just launching your website enough? Not usually. But don’t worry, there are things you can do to make sure your customers really do get to see fruits of your labor.

(1) Announce, Rinse, Repeat - Let the world know that you have a new website in your everyday communications. How? Just incorporate it into...

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A Little Goes a Long Way

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Great things are done by a series of small things brought together. - Vincent Van Gogh

Vincent Van Gogh was a brilliant artist who created timeless works of art. So what does that have to do with websites? Well, heeding his message could allow you to turn yours into your very own masterpiece.

You know your website needs some help, but a complete redesign is not in the works. Maybe the timing isn’t right, maybe you don’t have the internal staff to support the project, maybe the budget isn’t available right now. That doesn’t mean you have to live with a lackluster, underperforming website. A few small things can make a big difference.

There...

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