Blog

Dec
19

A comprehensive plan for a strong web presence, part 1 - Best Practices: Content Marketing

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BEST PRACTICES: CONTENT MARKETING

 

This is one in a series of posts on best practices in all aspects of building and maintaining a strong online presence. See also: (Coming soon.... Web Design; SEO; Social Media Marketing; Email Marketing.)

 

The phrase “content is king” has been used and abused so much since Bill Gates wrote it back in 1996 that you might think it’s just an outdated cliché. Not quite. He was referring to traditional media entities like newspapers, but the sentiment is just as relevant today, when everyone is or can be a...

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Nov
14

5 online marketing statistics that B-to-B manufacturers should know

Tags: WRIS SEO
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JIT Containers, experienced through-the-roof success after we redesigned and optimized their website:-traffic more than tripled, and sales rose 40%. (See Case Study)  It's mind-boggling to me when I still hear business managers downplay the significance of their websites in their sales and marketing strategies.

Consider these facts about B-to-B sales:

78% of buyers start their research with online search. 90% of business buyers say that when they're ready to buy, they'll find you. 57% of business marketers say SEO has had the biggest impact on their lead-generation goals. 65% of B-to-B...
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Oct
17

WRIS attends Adobe ColdFusion Summit 2014

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We're excited to be at our second annual ColdFusion Summit in Las Vegas, Nevada.

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