Whether you’ve had your website for decades or you are starting from scratch, there are a few elements or features that every website really needs to have.
Be Responsive -- At first, any online presence was enough to give you the confidence that customers would be able to find you. Soon, it was recommended that you also have a mobile-friendly version of your website, so that users looking for you on their smartphone would also be presented with a website that could be navigated easily from the smaller screen. Having more than one version of your website, though, means the added task of making sure both stay in sync. Enter
Great things are done by a series of small things brought together. - Vincent Van Gogh
Vincent Van Gogh was a brilliant artist who created timeless works of art. So what does that have to do with websites? Well, heeding his message could allow you to turn yours into your very own masterpiece.
You know your website needs some help, but a complete redesign is not in the works. Maybe the timing isn’t right, maybe you don’t have the internal staff to support the project, maybe the budget isn’t available right now. That doesn’t mean you have to live with a lackluster, underperforming website. A few small things can make a big difference.