Out With the Old, In With the New

When is the last time you changed the look of your website? Or made some serious content updates? If you can’t remember, it’s been too long.

You’ve likely heard ad nauseum how Google looks favorably upon consistent, legitimate updates to your website resulting in improved ranking. That’s still true. But what about how it affects your customers?

Your organization’s logo and branding may change, which would make it a good time to update your site. But what if your company’s look hasn’t changed? Should your site also retain the same look and feel? Maybe. But just like brick and mortar signage wears out and needs refreshing, so does...

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