SEO: The process of relating users to content

Relevance is Key to Search Engine Results

SEO - What does it actually mean?

Many are familiar with the term Search Engine Optimization, meaning getting a website to rank higher in search results. But few know what SEO is actually doing. What are we optimizing? What is a search engine? How does this relate to my business needs? Let’s break this down at the top level.

Search Engines: more than just Google

While Google is a very important search engine it isn’t the only one that we consider when optimizing a website for page ranking. Sites like Bing and Yahoo, while a...

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More Than Site Design

More Than Site Design

Digital Marketing Requires the Right Foundation

A truly successful Digital Marketing Campaign extends beyond the campaign itself. The plan of action needs to be integrated into the website framework as well. To build a foundation for results, you must align your business goals with your online presence.  Here are 3 pillars to focus on that will put you on the right path.  

The First Pillar: Site Design | UI/UX

You want a mix of “wow factor” UX (User Experience) and streamlined UI (User Interface). A campaign that leads the user to a well thought out and integrated site will be key to winning, whatever the end...

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Your ColdFusion Insurance Policy

WRIS Web Services specializes in ColdFusion website and application development. This can be beneficial for any company using ColdFusion, but especially for companies who run their business while leveraging a legacy platform. While we do build from scratch, our knowledge and experience can help your organization in several capacities.

No matter what the reason, the ColdFusion developers at WRIS Web Services are ready to assist, and getting started is easy. First, we’ll get to know you and your organization, and discuss your current and future needs. We’ll agree on goals and get started by getting up to speed with your application and creating documentation to allow us...

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