More Bang for Your Buck

In general, a website is an investment. No matter what your budget is, you want to make sure you get as much from your website as possible. Obviously, you need a presence on the web because, well, you just do. So if you have to be online, don’t you want to do as much with that as possible?

The Yellow Pages

Having a website gives you presence in the biggest phone book there is...the web. If people are looking for you...whether by what you do, what you offer, or actually by name...make sure they can find you. And make sure they can do it from their desktop, their laptop, their tablet, or their phone. In other words, make sure your site is

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That Time Your Website Redesign Didn't Go As Planned

If your website has been around for any length of time, you’ve probably gone through a redesign or at least a round of significant updates. Hopefully, each time has been a great success and you’ve never looked back. But for the rest of us there’s likely been at least one time when we thought...OMG, what have we done?

It might have been obvious right from the start. The moment the new site was launched it became crystal clear that not every change was for the better. Or, it might have taken a while for the reality to set in….maybe customer feedback wasn’t as positive as you’d hoped, or maybe the proof was in the analytics and your site’s...

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Back to Basics

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Today, creating a successful website is a skill in its own right. Not only do you need a great graphic design, you also have to consider usability, speed, mobile-friendliness, optimization, analytics, functionality...the list goes on and on. But at its core, a website serves a purpose for an audience. The purpose may vary, as will the audience, but the ultimate goal remains the same. Provide that audience with a successful online experience. And sometimes it’s...

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