In the movie The Social Network, the young Mark Zuckerberg pushes back against his Harvard roommate and business partner’s plan to sell ads on their fledgling but popular web site, The Facebook.
“We don’t know what it is,” Zuckerberg argues. “We don’t know what it can be. We don’t know what it will be. We know that it is cool, and that is a priceless asset I’m not giving up.”
That jealous guarding of cultural relevance remains today. At least that’s the charitable way to view the News Feed algorithm changes that have turned online marketing on its head. Here’s the key part from Facebook’s