Understanding Google and Effective SEO


We get a lot of questions about search-engine optimization, or SEO, and almost all of them reveal some level of misunderstanding. That’s understandable. SEO is complicated, and it changes frequently — sometimes radically.

Nearly everyone grasps the goal of SEO: to increase the odds of appearing at or near the top of the list when someone searches for the goods or services you offer. Research has shown for years that few search-engine users venture past the first page of results, and the preference for the top two or three results is rising as more people access the Internet through mobile devices.

But how do you get there? There is no simple answer. Effective...

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WRIS Web Services Wins Two 2014 WebAwards


WRIS Web Services announced today that it has won two of The Web Marketing Association’s WebAwards recognizing the AutoGlassOnly.com (http://autoglassonly.com) and City of Medina (http://www.medinaoh.org) websites. AutoGlassOnly.com received a Standard of Excellence award in the Automobile category, while the City of Medina was awarded the Standard of Excellence in the Government category. These mark the 19th and 20th WebAwards WRIS has been presented beginning in 2003.

The Web Marketing Association describes this award program : “Few Website award programs...

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Client Relationship Highlight - Boyd Autobody and Gerber Collision & Glass


What started as a single auto glass and trim shop in Chicago in 1937 has grown to be part of The Boyd Group, the largest collision repair facilities in North America. But with growth came challenges that called for new methods of operating.

As their customer base grew, so too did the need to streamline feedback operations. WRIS built Boyd/Gerber a system that allows the customer-service reps who field calls and emails to manage customer...

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