If you’re in the sunblock or pool float industry, you are probably not currently experiencing lazy, hazy, crazy days of summer. Okay, well maybe crazy. But for many of us, the middle of summer means customers are taking vacations, putting their feet up, and generally just chilling out. Which can mean they are NOT going online and visiting your website.
Making it the perfect time for you to update it! You know, give it a new look, add some much-needed functionality, heck, maybe even overhaul it completely. Anything that you wouldn’t want to do during a time when changes could disrupt the customer experience.