“A Brand is a person’s gut feeling about a product, service or company. A Brand is not what YOU say it is. A Brand is what THEY say it is.”
- Martin Neumeier in “The Brand Gap”
What is Brand Identity?
Simply stated, brand identity is the look and feel of your brand. It’s the way you choose to set yourself apart from the competition, and make yourself memorable to your target audience. There are plenty of tangible ways to accomplish this that go way beyond your logo, and all the pieces must work together to convey the correct message.