“A Brand is a person’s gut feeling about a product, service or company. A Brand is not what YOU say it is. A Brand is what THEY say it is.”
- Martin Neumeier in “The Brand Gap”
What is Brand Identity?
Simply stated, brand identity is the look and feel of your brand. It’s the way you choose to set yourself apart from the competition, and make yourself memorable to your target audience. There are plenty of tangible ways to accomplish this that go way beyond your logo, and all the pieces must work together to convey the correct message.
A truly successful Digital Marketing Campaign extends beyond the campaign itself. The plan of action needs to be integrated into the website framework as well. To build a foundation for results, you must align your business goals with your online presence. Here are 3 pillars to focus on that will put you on the right path.
The First Pillar: Site Design | UI/UX
You want a mix of “wow factor” UX (User Experience) and streamlined UI (User Interface). A campaign that leads the user to a well thought out and integrated site will be key to winning, whatever the end...
WRIS Web Services specializes in ColdFusion website and application development. This can be beneficial for any company using ColdFusion, but especially for companies who run their business while leveraging a legacy platform. While we do build from scratch, our knowledge and experience can help your organization in several capacities.
No matter what the reason, the ColdFusion developers at WRIS Web Services are ready to assist, and getting started is easy. First, we’ll get to know you and your organization, and discuss your current and future needs. We’ll agree on goals and get started by getting up to speed with your application and creating documentation to allow us...