Lazy, Hazy, Crazy Days


If you’re in the sunblock or pool float industry, you are probably not currently experiencing lazy, hazy, crazy days of summer. Okay, well maybe crazy. But for many of us, the middle of summer means customers are taking vacations, putting their feet up, and generally just chilling out. Which can mean they are NOT going online and visiting your website.

Making it the perfect time for you to update it! You know, give it a new look, add some much-needed functionality, heck, maybe even overhaul it completely. Anything that you wouldn’t want to do during a time when changes could disrupt the customer experience.

If you haven’t done them yet, here are some...

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Winging It


At least a few times in your life you've probably muttered the phrase "Just wing it." When you "wing it" you improvise, or do something without proper preparation or time to rehearse.

Appropriate times to wing it may include:

Running into a prospective client and completely forgetting their name but wanting to close the sale Getting a last-minute invitation to the event-of-the-year and not having any time to go home and change Realizing it's the end of the month and you haven't posted a blog entry yet

However, one time you do NOT want to wing it is when you are creating your website. Sure, it's as easy as ever to just throw together a website with a...

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When a Door Closes


We have a big announcement to make.

We're moving!

As you may or may not know, our current address includes the indicator of "Suite B1". And yes, "B" stands for basement. (But to be fair, this isn't the dark, spider-filled basement that nightmares are made far as basements go, this one is pretty suite ;) We've enjoyed our time here, and we like the location. But it's time to go.

So you are probably wondering where we're going?

Someplace warm or on a beach?

Someplace right in the middle of the hustle and bustle of the CLE?

Well, no. Like we said, we kind of like our location so we figured, why ruin a good thing?


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