We get a lot of questions about Facebook. Almost everyone uses it, but many small to mid-sized companies seem unsure of how to take advantage of its extraordinary reach. We hope this helps.
Should we be on Facebook? (Variation: Should we be doing more on Facebook?)
The simple answer to both is, Probably, yeah. There is simply no arguing with the numbers. Social media platforms are now the biggest drivers of web traffic, and Facebook is the Godzilla of social media. Here are some highlights from a Shareaholic report:
In the movie The Social Network, the young Mark Zuckerberg pushes back against his Harvard roommate and business partner’s plan to sell ads on their fledgling but popular web site, The Facebook.
“We don’t know what it is,” Zuckerberg argues. “We don’t know what it can be. We don’t know what it will be. We know that it is cool, and that is a priceless asset I’m not giving up.”
That jealous guarding of cultural relevance remains today. At least that’s the charitable way to view the News Feed algorithm changes that have turned online marketing on its head. Here’s the key part from Facebook’s