“A Brand is a person’s gut feeling about a product, service or company. A Brand is not what YOU say it is. A Brand is what THEY say it is.”
- Martin Neumeier in “The Brand Gap”
What is Brand Identity?
Simply stated, brand identity is the look and feel of your brand. It’s the way you choose to set yourself apart from the competition, and make yourself memorable to your target audience. There are plenty of tangible ways to accomplish this that go way beyond your logo, and all the pieces must work together to convey the correct message.
Why it is better to have a Web Agency build your site
DIY website builders advertise and display themselves as a simple, easy to use solution to get professional modern websites at low cost. While it's definitely a bonus to pay so little to get your website published and your business name out there, it comes at a cost. Your time.
Easier said than done
Building websites isn’t easy. The idea that you can purchase a $20/mo plan and have a site that just wows your visitors after an hour or two of tinkering is unrealistic. Even using DIY site builders, it can still take a professional web designer 40+ hours to get a finished product.
In general, a website is an investment. No matter what your budget is, you want to make sure you get as much from your website as possible. Obviously, you need a presence on the web because, well, you just do. So if you have to be online, don’t you want to do as much with that as possible?
The Yellow Pages
Having a website gives you presence in the biggest phone book there is...the web. If people are looking for you...whether by what you do, what you offer, or actually by name...make sure they can find you. And make sure they can do it from their desktop, their laptop, their tablet, or their phone. In other words, make sure your site is