Organic refers to the optimization of the website build, original content generation, and the dissemination of the content throughout the web. It is not paid SEO advertising. The search engines take your dynamic content, and return results that organically fit with the searches and needs of the user. Your focus is on the content of your website and how it aligns with what users may need at any given time. Is it worth it? YES, and here’s why.
Many are familiar with the term Search Engine Optimization, meaning getting a website to rank higher in search results. But few know what SEO is actually doing. What are we optimizing? What is a search engine? How does this relate to my business needs? Let’s break this down at the top level.
Search Engines: more than just Google
While Google is a very important search engine it isn’t the only one that we consider when optimizing a website for page ranking. Sites like Bing and Yahoo, while a...
A truly successful Digital Marketing Campaign extends beyond the campaign itself. The plan of action needs to be integrated into the website framework as well. To build a foundation for results, you must align your business goals with your online presence. Here are 3 pillars to focus on that will put you on the right path.
The First Pillar: Site Design | UI/UX
You want a mix of “wow factor” UX (User Experience) and streamlined UI (User Interface). A campaign that leads the user to a well thought out and integrated site will be key to winning, whatever the end...