A truly successful Digital Marketing Campaign extends beyond the campaign itself. The plan of action needs to be integrated into the website framework as well. To build a foundation for results, you must align your business goals with your online presence. Here are 3 pillars to focus on that will put you on the right path.
The First Pillar: Site Design | UI/UX
You want a mix of “wow factor” UX (User Experience) and streamlined UI (User Interface). A campaign that leads the user to a well thought out and integrated site will be key to winning, whatever the end...
2018 is upon us. Hopefully, this past year was good to you and your organization, thanks in part to your website. If not, now’s the time to figure out what to do moving forward.
What is your approach to Search Engine Optimization? Do you have an official strategy in place? Or are you just taking it day by day? Even if you don’t have a “formal” Search Engine Optimization plan, there are absolutely things you can do to ensure you are giving your website the best shot at the best rankings and providing your customers with a user-friendly site. Here are some of the most basic things you can...
In general, a website is an investment. No matter what your budget is, you want to make sure you get as much from your website as possible. Obviously, you need a presence on the web because, well, you just do. So if you have to be online, don’t you want to do as much with that as possible?
The Yellow Pages
Having a website gives you presence in the biggest phone book there is...the web. If people are looking for you...whether by what you do, what you offer, or actually by name...make sure they can find you. And make sure they can do it from their desktop, their laptop, their tablet, or their phone. In other words, make sure your site is