A New Year ReSEOlution

2018 is upon us. Hopefully, this past year was good to you and your organization, thanks in part to your website. If not, now’s the time to figure out what to do moving forward.

What is your approach to Search Engine Optimization? Do you have an official strategy in place? Or are you just taking it day by day? Even if you don’t have a “formal” Search Engine Optimization plan, there are absolutely things you can do to ensure you are giving your website the best shot at the best rankings and providing your customers with a user-friendly site. Here are some of the most basic things you can...

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More Bang for Your Buck

In general, a website is an investment. No matter what your budget is, you want to make sure you get as much from your website as possible. Obviously, you need a presence on the web because, well, you just do. So if you have to be online, don’t you want to do as much with that as possible?

The Yellow Pages

Having a website gives you presence in the biggest phone book there is...the web. If people are looking for you...whether by what you do, what you offer, or actually by name...make sure they can find you. And make sure they can do it from their desktop, their laptop, their tablet, or their phone. In other words, make sure your site is

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3-2-1...Launch! Now What?

You just launched a nice, shiny, new website. The process of getting there was undoubtedly a fair amount of work and now you can’t wait to reap the benefits of your fresh online presence.

Should you stop there? Is just launching your website enough? Not usually. But don’t worry, there are things you can do to make sure your customers really do get to see fruits of your labor.

(1) Announce, Rinse, Repeat - Let the world know that you have a new website in your everyday communications. How? Just incorporate it into...

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