Content Marketing/Business Blogging
SEO has changed dramatically in recent years. Three of Forbes.com’s “Five SEO Challenges Business Owners Will Face In 2015” involve offering original content. There’s just no way around it anymore. Keywords and link-building are secondary to content that informs and engages visitors. Search engines have changed, and so should your strategy.
Google advises making sure that your site is:
- Useful and informative.
- More valuable and useful than other sites.
- High quality.
Syndicated copy that’s used by others in your industry won’t help, and may actually hurt: “Your site’s content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites.” Even grammar and punctuation are important. And this isn’t just for consumer-facing sites; B2B sites also need “great storytelling” and “shareable content.”
WRIS can help you get started or do more with content marketing, including business blogging, email newsletters, social media marketing, even publishing white papers. Contact us today to find out how we can help you make content part of your comprehensive online marketing strategy.